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  • Starting Shiro Mani

    Shi-ro-mani 

    Shiromani (śirōmaṇi) means ‘the most eminent ’ and so is Aarushi’s grandmother (Nani) the rightful keeper of the name. Shiromani Jain was an artist and it is from her that the founder developed an interest in art, culture and stories of the past. And so the brand is a glimpse into the chest full of heritage passed down through generations as treasured heirlooms.

Our Core Values

  • Gratitude in Giving

    For it is in Giving that we Receive”. As a token of sheer respect for the brave soldiers risking their lives day and night to protect our country, we have introduced special Armed Forces privileges. We aim to show respect to the artists for their knowledge and help the whole society by upliftment of the underprivileged. The stitching is done only by women masters and tailors and all the other production tasks including packaging are done by underprivileged women across India. We provide all associated personnel with enough time and space to produce quality goods catering to individual orders in a rewarding and engaging working experience unlike operations in large scale sweatshops.

  • Fueled By Creativity And Innovation

    We strive to think outside the box. Infuse tradition with innovation and creativity. Cater to modern trends honing fabric and crafts of the traditional. A synthesis of international standard research, style forecast from designing specialised silhouettes, colour combinations to smallest accessories to master each look blended with the creativity of artists and the team brings to every customer their unique fashion statement.

  • Nature Is Our Solace

    It's ours to love and protect.
    We strive to progress and grow with the progress of all around us including the environment.The raw material is sourced from high quality and prominent organic farms of India followed by International standards printing making the fabric recyclable. Every process takes place within a 5 kilometre radius of each other to cut the carbon footprints caused by transportation.

  • We Are Here, We Are Proud!

    Each stakeholder from the raw material suppliers to designers, content creators, artists, packaging line women to even customers, every person associated with Shiromani ought to feel proud to be a part of this unique yet necessary initiative and feel empowered to join in this journey of not only changing the face of fashion in modern times but contributing to saving the environment, uplifting the underprivileged and connecting more to one's own culture. We are much more than a fashion brand and every soul connected to us in any way is precious and we are proud to be a part of the Shiromani family.

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  • About The Artist

    “Little girls with dreams become women with vision'

    Since childhood, Aarushi was fascinated with art and culture. She completed her Bachelors in Fashion Communication from NIFT, Mumbai along with contributing to various craft upliftment clusters during her time there. She pursued her Masters from reputable institutions of Central Saint Martins and University of Westminster in London where she got opportunities to be a part of shoots for British Vogue and Conde Nast traveller in London and Paris. She has worked with renowned brands like Cosmopolitan Magazine, Fashion Design Council of India, Times of India and Tata Cliq Luxury to name a few. She gained experience as a Creative Strategist and Merchandising at Charlotte Tilbury’ s head office in London. However, this didn’t leave her content.

    So, as she had done her entire life she followed her heart and after a few weeks of working there, flew back to India to commit to her passion for propagation and revival of traditional arts of her motherland, amalgamated with her expertise in the field of fashion through what comes to be known as Shiro Mani today.

    Aarushi aims to bring success not just for the brand but recognition for the artists, arts and artisans from all over India whose talent and expertise are yet to be appreciated.  She has built Shiromani from scratch with involvement of a diverse range of people who share the enthusiasm for preservation of arts, nature and people.